The Three Keys to Eye-Catching Content:
1. Align it to your buyer's shopping process. This means if your future customers are Googling "electricians" in "Eastport" then all of the websites that come up need a gameplan to stand out from one another.
2. Make sure content is fresh and relevant. When web content is relatable to current events or trending topics it makes it more interesting and leaves an impression of professionalism .
3. Focus on quality, not quantity. It's tempting to either dump an enormous amount of content to appear like a big company or go with a very lightweight website to achieve the opposite effect. In reality, striking the right balance is key.
Silverhook's content management system incorporates all three strategies in its web system solutions.